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In Spark, veteran journalist Frank Koller tells the story of how this remarkable yet, in many ways, ordinary organization dating back to 1895, which survives, even thrives, in a sunset industry where overseas outsourcing is the norm and remains a profitable Fortune 1000 multinational company that challenges the conventional wisdom shaping modern management’s view of the workplace. Lincoln Electric’s employment policies have also proven healthy for the company’s bottom line, its employees, and its shareholders. In addition, the company has also paid out profit-sharing bonuses without fail since 1934, bonuses that usually exceed 60% of an employee’s basic earnings. Workers are viewed as assets-not liabilities, and through flexible hours and job assignments, as well as a merit-based bonus system, they are rewarded and retained. This promise is so sacrosanct it is included in the employee handbook and in the organization’s annual report. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of “guaranteed continuous employment.” This promise means that no permanent employee who meets the firm’s performance standards will ever be laid off due to lack of work. While factories across the Midwest shutter their doors, Lincoln Electric has thrived for more than a century. Spark: How Old-Fashioned Values Drive a Twenty-First-Century Corporation